Zaila Oliveira

Associate Researcher

PhD in Management, with a specialisation in Marketing and Strategy, from the School of Economics and Management of the University of Porto.
Bachelor of Management and Master of Marketing.
Professor at the University of Maia-ISMAI and at the Porto Accounting and Business School-ISCAP.
Researcher in the areas of Consumer Behaviour, Digital Marketing and Sustainability Marketing. Author of scientific articles, some of them SCOPUS.