What shall we talk about? The long and short of media

The seminar What shall we talk about? The long and short of media aims to establish the connection between strategy and execution in digital marketing. Led by Ricardo Cunha Magalhães Lopes, a marketing professional focused on building brands and generating data-driven growth, the event will take place on 23 October in Auditorium 1 at ISCAP and will consist of two sessions (4:30 p.m. and 6:30 p.m.).

With the aim of clarifying the relationship between different strategic horizons and the role of digital media, the seminar will address the current market context — including size, media mix and consumption habits by generation — and will promote reflection on the new wave of addressable media that will shape the future of the profession.

As part of ISCAP's Master's in Digital Marketing programme, the event will feature guest speaker Ricardo Cunha Magalhães Lopes, who coordinates the Barbot Group's marketing team, leading projects in the areas of branding, CRM and go-to-market. At the same time, the speaker is pursuing a PhD at FEUP, focusing on Digital Profiling and Persuasive Communication.