Design and Strategy: Events with Impact and Purpose

Ângelo Gomes, lecturer at ISCAP, researcher at CEOS.PP and marketing consultant, leads the seminar Design and Strategy: Events with Impact and Purpose, as part of the Bachelor's Degree in Marketing and the Bachelor's Degree in Business Communication at ISCAP.

The event, which aims to explore the intersections between branding, architecture, marketing and communication through the use of event design as a tool capable of translating intangible values into tangible experiences — creating presence, impact and memory — will take place in room 104 at ISCAP on 18 November at 8 p.m.