Brand & Innovation - Implementing a Brand in the Digital Universe

Luís Leão, founder of the FOZ Furniture and FAKE Art & Design brands, two distinct expressions of Portuguese design that combine art and sculpture with minimalism and elegance, is hosting the seminar Brand & Innovation - Implementing a Brand in the Digital Universe, as part of ISCAP's Marketing Degree.

In September, the CEO presented his work at Paris Design Week, curated by Nini Andrade Silva, and was one of the artists invited to represent Portugal at Expo Osaka 2025, in the Portuguese Pavilion in Japan. His international career also includes exhibitions in Dubai, Milan, London, Marbella, Doha and Riyadh, consolidating Luís Leão as one of the emerging creative voices in national design.

The event, which represents a unique opportunity to explore the process of implementing a brand in the digital universe, based on design and innovation, will take place in Auditorium 1 of ISCAP on 24 October and will consist of two sessions (2:00 pm and 3:30 pm).